BMI3C — Marketing: Goods, Services, Events
Course fees and one-to-one support
CAD $3,000 per course, including five hours of one-to-one live Zoom lessons.These are total included hours per course, not weekly hours or the full learning workload. Confirm prerequisites, assessments and completion deadlines.
Read the fees and enrolment guide or request a course consultation.
This course introduces fundamental concepts of product marketing, including marketing of goods, services, and events. Students examine how trends, issues, global economic changes, and information technology affect consumer buying habits; conduct marketing research; develop strategies; and produce a marketing plan for a product of their choice. Prerequisite: None.
